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Essential Elements of an Effective Corporate Video

A corporate video is just a video made by a company or group. Even though corporate videos are most often used to promote and raise awareness of a company’s brand as a whole, they can be used in a business setting for many different reasons:

  • Videos for employees that teach, train, and show them how to be safe
  • Presentations to investors
  • Showing off a new product or service
  • Video testimonials from clients and customers
  • Summaries of what happened or what was done

Corporate videos are meant to be fun ways to share boring or long-winded information that wouldn’t be as interesting to listen to in a speech or presentation. Top corporate video production New York have a lot of experience and resources, but most companies don’t have either. As a result, most companies end up putting the same rough experience into their videos.

Let’s keep going and find out how to avoid showing a bad corporate video that turns out to be a waste of money and time.

Use videos to make people aware of your brand

No matter why you’re sending out a corporate video, the brand of your company must be part of the message. In your video, you should always say who, what, where, when, and why. Show off your company’s best features and accomplishments, and make sure to include brand design elements like jingles, color schemes, logos, mascots, and products that will help people recognize your company.

Have a Reason

Corporate videos don’t all have the same goal, so they shouldn’t all look the same. Some are made to bring in new customers, while others are made to bring in new employees. Some videos want to sell or promote new products or services, while others are more general and just want to make a specific audience more familiar with a corporate film production companies NYC.

Get people’s feelings

This idea has been talked about a few times, but it is so important to making a good video of any kind that it should be brought up again and again. Even though we like to think of ourselves as rational, almost all of the decisions we make about what to buy and other things are based on how we feel. Most business videos just list facts, numbers, features, and benefits. Even if this is good information, most people will probably turn away from something so boring and complicated.

Use strong audio and visual elements together

People only remember about 20% of what they hear and about 30% of what they see, according to a study done by the Harvard Business Review. But 70% of people remember both what they hear and what they see. People like video because it gives them both the spoken word and the visual storytelling they want. Why not show people how something helps them instead of just telling them? This works because videos are a great way to share a lot of information at once with viewers who are impatient and ready to move on to the next big thing.

Feel Like a Pro

No one thinks that your corporate video will be able to compete with the next big movie in theaters. But a big mistake that many companies make is not hiring a reputable corporate video production agency to help them with their video concept. You should spend some of your annual budget on corporate video production just like you would on any other marketing strategy.

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